Web Design Pretoria – Taking the Next Step

Web design Pretoria is an important part of establishing an online presence and growing your business. Once you have obtained the services of a web designer in Pretoria, what comes next? Well, online marketing of course!

So, why do you need online marketing? Well, once you have a great looking website, you’ll want someone to see it, won’t you? This is where online marketing comes in. As soon as your website is up and running, you will need to begin using tools such as Google Adwords and SEO to begin increasing your website’s rankings in search engines.

What will this do for you? If you sell grapes, people who are looking for grapes will be able to type on the words “grape sellers” and your website will pop up. Think this is easy? Think again.

Professional online marketers are imperative if you want to increase your website’s ranking. Why? Because they know how it is done.

Why is Online Marketing so Important?

If your website is showing up in search results, it might as well not be on the net.

Think of a high street with all of the shops and window displays – if you are advertising on this street, you will probably end up getting customers in your store. If you are selling goods from your apartment building, with all of the windows boarded up, you might as well close down your store and forget about your business.

This is what online marketing is about.

It is one thing to open a store (or website) but it is another to draw customers to your store. If customers are not visiting your store, what’s the point? If customers cannot see your store, they won’t visit it.

It all begins with Web Design.

The look and feel of your website will draw customers and keep them there or turn them away. Web design Pretoria is an important part of growing your business and getting customers to stay on your website long enough to buy your products or services.

So, the next time you think about paying a web designer in Pretoria to design the perfect website for you, don’t think about the costs that are involved – think about the outcome.

I Need a Website – Now What?

If you have decided to get a website, you will be very disappointed if you simply throw some words and graphics together and expect them to bring you results. The internet is filled with websites that no one ever visits and the last thing you want is for your website to be hidden amongst these.

You don’t simply need a website – you need an effective website. An effective website will generate business, advertise your company and generally make you more money by drawing clients to your doors. If your website doesn’t have what it takes then it won’t do anything for your business.

What is an effective website? An effective website is one that is SEO optimized, attractive and user-friendly. This type of website will attract customers, keep them there and persuade them to purchase the services and products you are selling.

Think this is simple? Think again. A lot of effort goes into building a site like this and it is rare for someone without the proper knowledge of SEO and website design to create one. If you want a website that is worth paying for, make sure you turn to the professionals and let them worry.    

Why do I need Google Adwords?

Everyone wants results now. In the word of marketing, long term results might be worthwhile but you could be losing money if you are not visible the moment you open your doors. These days, the lifespan of a new business is literally a few months because it is very difficult to be successful in the cutthroat world of business. If you have a website, you have the chance to market your business to thousands of people everyday, 24/7 but the question you need to ask yourself is: how do I get my website to rank at the top of Google search results?

Google Adwords can help you do just that and the results are instant. You will simply need to sign up for an Adwords account and submit the keywords of your choice.

Now, for the tricky part.

The keywords that you choose have to be chosen very carefully. These keywords are the keys to getting results and you have to know what your clients are looking for. Professional SEO companies have made good business selling these campaigns because they know what they are doing and you can use these SEO services to help you increase your Google rankings.

So the next time you search for a company on the net, think about how much business your company is losing because you don’t appear on the first page of Google searches and you will understand how important Adwords are.